More Popular than Ever? Beards and Masculinity in History.

Dr Alun Withey

This week came the startling revelation that, in the past year, manufacturers of razors and related goods such as shaving foam, have seen a drop in sales of more than £72 million pounds. Market analysts IRI noted that men’s shopping habits were changing and, even though the total market still accounted for 2.2 billion pounds, this was a substantial dent. The cause of this change? Beards.

Beard
Image from: https://gdblogs.shu.ac.uk/b0027028/2013/12/28/what-is-a-beard/

http://www.express.co.uk/news/uk/511579/Beard-fashion-shaving-products-sales-drop

Nobody can have failed to notice in recent months the ubiquity of facial hair. Keep your eyes open as you walk down your local high street and you will probably notice a variety of styles, with the ‘Amish’ style seemingly especially popular. It is also interesting how newsworthy beards are. Just look at how often they have appeared as a topic for discussion in recent months. The furore caused by Jeremy Paxman’s beard for example. There were lengthy discussions about…

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